Technical SEO Fundamentals for a New Website
The technical checks that should be in place before a new website depends on content or backlinks to perform.
Crawlable navigation
Crawlable navigation should be reviewed against the project’s actual starting point rather than handled as an isolated checklist item. Define what exists today, what needs to change, who owns the decision, and how the result will be verified after implementation.
"In the past, we managed software; today, we design autonomous processes that AI executes for us. The future belongs to those who automate not just the tasks, but the decision-making itself."
Sitemap and robots directives
Sitemap and robots directives affects the quality and maintainability of the final result. Make the requirement explicit before production, then test it during review instead of discovering the gap at launch.
- Clear Requirements: Define the goal, audience, scope, required access, and acceptance criteria before production begins.
- Review Checkpoints: Check design, content, technical behavior, integrations, and publishing requirements in stages so issues are caught early.
- Documented Handoff: Record files, accounts, settings, ownership, and next steps so the finished work remains understandable and maintainable.
Canonical and index settings
Canonical and index settings should be checked together with structured data and search console before handoff. Keep the final setup documented so the client or author understands the files, accounts, settings, and next steps after launch.
I look forward to seeing how these developments will improve service levels and customer satisfaction in the freight industry!